LUS brand's mission is as simple as the products they create:To encourage you to genuinely love and accept yourself — for all that you are and for all that you are not — so your unique beauty can shine through.
Their mission is so important that they incorporated it right into the company name, LUS (Love Ur Self) Brands. So every time you see it on one of your bottles, you are reminded to Love Ur Self… just a little more each day!
EMBRACING INNER BEAUTY Whether they talk about a person or a product, LUS Brands know that true beauty radiates from within. That’s why they try to use gentle, effective ingredients and spend countless hours of R&D perfecting the formulas. For LUS brands It’s important that their customers and their products feel just as good as they look.